We are pleased to unveil a new identity for Haslemere Health Centre, an NHS doctors surgery based in Surrey. They were looking to revitalise their appearance, appear more professional and become ‘the practice you would choose’ above others in the area.
Creating a distinctive brand, we felt the patients’ journey should extend into the centre itself. Addressing the reception and waiting areas we created new signage and wayfinding, and as a result of this clear and harmonious solution the centre is more welcoming and relaxing.

Visual Assets continues to work closely with HHC with the aim of developing the surgery to become the best of the NHS.

We’ve just launched a new website for HRS to attract new business.

HRS operates a global electronic hotel reservation system for business and private travellers based on a database of more than 250,000 hotels in all price categories in Germany, Europe and the rest of the world.

Aimed at the UK corporate market we were required to create the appropriate messages and content to convey the key business benefits of using HRS for hotel bookings and reservations.

Our recent involvement with HASTE helped them crystallise their objectives and define their true business proposition.

Through consultation and strategic know-how we developed the essence of their brand, created a powerful brand identity and built more effective marketing collateral.

As testament to the power of appropriate design, HASTE immediately identified a significant uplift in customer activity. Enhanced customer confidence and loyalty has resulted in a new, 5-year contract being drawn for subsidiary services worth an estimated £1.6m per annum.

However, the most exciting outcome is that HASTE have been able to open new sales channels…

Loss adjusters and insurance companies depend upon investigation and reporting to substantiate insurance claims. HASTE has the knowledge and experience to provide these services and with their new marketing materials they have found it easier to start a dialogue with many ‘blue chip’ companies within this sector.

Currently HASTE are negotiating contracts with two of the UK’s leading insurance companies that should see turnover increase by 12%.

As you would imagine, the management are more than happy with the results!

See the HASTE creativity in our case study

 HASTE is a privately owned business with over 15 years experience in commercial and domestic electrical services and appliance repairs industry. They specialise in providing emergency support services to major utility providers (E.ON Central Networks, EDF, Scottish & Southern Energy, etc.) and operate a nationwide support network.

However, their image and persona had been that of a generic electrical contractor and was not appropriate to realise the full potential of the business and its future growth.

Typically we worked very closely with HASTE to identify a true proposition and brand essence for their business. It’s essential that the strategic thinking be considered before embarking on the creative work, especially in the current trading conditions.

We are all very pleased with the result - a powerful new image that communicates the appropriate messages and provides the foundation for future success.

Russell (VA) with Phil Price (HASTE) enjoying the moment with the new sales collateral.