A business that increases its investment in design is more than twice as likely to see its turnover grow*.

Design Council research proves that SMEs failing to recognise the value of design are leaving themselves increasingly vulnerable in today’s competitive global business environment.

That’s why they’ve teamed up with the Regional Development Agencies, as part of the government’s competitiveness strategy to create the Designing Demand programme.

The programme can allow companies to access services which may otherwise be out of reach, and help them become more innovative, competitive and profitable through the use of design within their business.

Visual Assets are apart of the Designing Demand programme. We are often selected to work on projects and provide the creative skills and complimentary services that are required to help empower businesses, whether they are high growth start-ups, established businesses or enterprises focused on commercialising new technologies.

The design projects encompass a wide range of disciplines including product, service, packaging, web and communications design and branding. Our recent experience, invigorating a brand for Edgcumbes, an established tea and coffee merchants, demonstrates what’s possible.

*Sourced from Design in Britain 2005/06 - ©Design Council 2006

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